An Analysis of the Effectiveness of Sustainable Design Essay

An Analysis of the Effectiveness of Sustainable Design - Essay Example The balancing of these aspects in the new product development design is the outlook of ‘Sustainable product development and design’. â€Å"To create sustainable products and services that increase stakeholders quality of life, whilst at the same time achieving major reductions in resource and energy use, will require a significant emphasis on stimulating new ideas through higher levels of creativity and innovation†- e generation Business Learning Centre. Thus it becomes evident that creating new designs may need increased creativity as well as the fullest involvement form the varied strata of people, if new solutions and designs are to be generated which will substantiate the Sustainable Product Design Development. In general ‘sustainable development’ is to be seen as a basic human concept dealing with the kind of environment the people would like to live in. Sustainable development is a strong image but a provocative one. The best place to get good suggestions on the sustained development is the ‘customers’. Many companies have forgotten to talk to customers but have focused inwardly on the technological and improvements required for, primarily eco-design using less energy and less components etc. In many cases such suggestions may not be the right solution but nevertheless, it can be demonstrated that new ideas can reach marketplace if the conditions are right.† Quite understandably, the majority of people do not understand the academic concept of sustainable development. Indeed, research for the Department of Environment in the UK, indicated that sustainable development was seen as a government construct to keep people out of environmental issues† Marti n Charter and Anne Chick (1997). Keeping this context in view, this paper attempts to cover an overview of creation of new sustainable product designs to manufacture products, services and